A creator filming a piece to camera in a kitchen.

How it works

You send a product. We send back a campaign.

Briefing, casting, production, and the media behind it.

The process

Four moves from product to campaign.

You are involved twice — the brief at the start, and approval before anything goes live.

A product unboxed on a table beside its packaging.

Step 01

You send us the product.

A short brief — what it is, who it is for, where you want it running.

A phone showing creator profiles being reviewed.

Step 02

We cast and pay the creators.

From our network, matched to your category. You never negotiate a rate.

A creator filming herself on a phone mounted to a small tripod.

Step 03

They film it themselves.

On their own phones, in their own space — or generated in-house, same day.

An ads manager dashboard open on a laptop.

Step 04

We run the media behind it.

Testing and fresh creative, in ad accounts that stay yours.

One shoot, three placements

The same clip earns in three places.

This is why a campaign is worth more than a video — one production run, three ways it gets seen.

A phone showing the clip as an organic post on a creator profile.

Organic

On their own profile.

Real reach on an account people already follow.

A phone showing the same clip running as a sponsored ad.

Paid

In your ad account.

Cleared for usage on Meta, TikTok and YouTube.

A phone showing the clip boosted from the creator’s own handle.

Boosted

From their handle.

Partnership and Spark Ads, behind their own account.

Two ways to make it

Real creators, AI, or both.

The same campaign can use either. Most use both.

A creator recording a piece to camera at home.

Real creators

Shot by someone with an audience.

Briefed and paid by us, start to finish.

An AI-generated presenter filmed against a dark backdrop.

AI UGC

Generated in-house, same day.

When volume matters more than scheduling.

Before you ask

The questions that come up every time.

Every campaign is quoted, because the number moves with how many creators, how many edits, and whether we are running the media too. Tell us the scope and we price it.

Creator-shot work runs on the creators’ own schedules, so it moves in weeks rather than days. AI UGC can be back the same day, which is why most campaigns use both.

You do. Ad accounts, pixels, audiences and the content stay with you — including if we stop working together.

You approve before anything goes live. Revisions are part of the campaign, not an extra.

Next step

Tell us what you are selling.

We come back with a plan and a price for your campaign. No tiers, no templates.